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About Us

Creative Nature - James Campbell Wildlife Photography

Creative Nature is a creative image business started through a passion for wildlife and photography. After studying for degrees in Zoology and Wildlife Management, founder James Campbell became captivated with the idea of nature photography. What began as a mission to somehow make a living as a nature photographer has grown and evolved over the years to incorporate so much more.

Every product starts as a blank slate - a morning in the bush, a chance encounter, a magical experience. Through these moments we have built a business that takes beautiful photography through a process of product development and sourcing materials to our workshop in Johannesburg. This is where our amazing team gets to work in producing and finishing the various ranges that we produce. Some products are pure photography, while with others we incorporate a creative process to eventually create artwork that is unique and hopefully, well received.

Creative Nature is an evolving business that has become more than we could have imagined and broadened horizons in so many positive ways. Our team is always looking for new and interesting ways to incorporate our artwork and create exciting products celebrating African wildlife.

We hope that you will enjoy our products as much as we have enjoyed making them for you...


James Campbell Wildlife Photography - Creative Nature